What is Programmatic Advertising? Definition, Types, Channel, and

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programmatic slot These ad slots are called Inventory Publishers sell the ad inventories, which advertisers eventually buy Before the advent of Programmatic ad Before  slot With first ad slot targeting, brands are able to ensure their ad is programmatically placed in the first slot of a pod  Get the inside scoop on publishing and programmatic with our 5-minute newsletter Join Free Related Read How to Optimize Header Bidding

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